The best camera
“The best camera is the one you have with you.” Even — or maybe especially — if it’s a phone.
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News and thinking from FreeAssociates
Fear of asking
Why does it feel so awkward to ask for referrals? And what if you don’t get them? Is it because people don’t like you? Don’t let the lizard run the show.
The power of design
McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders.
Loving punctuation
What’s an interrobang? It’s an actual symbol that denotes an exclamatory, often rhetorical question — a question mark superimposed on an exclamation point, with a shared dot. (“WTF‽” is a perfect example.)
A new brand takes flight
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
Everything is alive
What if you could hold an actual conversation with a can of generic cola? How about a bar of soap? A candle? What would these everyday objects have to say about their own lives, and those of the humans they interact with?
Writer’s block is stupid
Our obsession with perfection drives us to create good work. But it also stops us from doing the same thing. We invented Writer’s Block to protect ourselves from looking foolish and making mistakes in public.
Why settle for only half a brand?
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
Positioning is dating
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
Racing to End Alzheimer’s has launched for 2018
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.