Repackaging to create new connections

Even successful companies need to shore up chinks in their competitive armor. Belkin Components, a powerful force in computer accessories, was losing share to an industry upstart. They needed to make a strong branding statement in the then-new world of USB connections. So they hired three firms to develop concepts.

What we did

Our Visual Marketing Study examined packaging and brand identities in both the target market and related fields. It informed our decision to create a brightly colored, much more contemporary style for their USB products. That helped us win the concept competition, and it helped Belkin win back — and increase — market share in the USB category.


Suffice it to say that Belkin was pleased enough with the results to ask us to develop brand identities and packaging for several other new product lines, as well as national ad campaigns to support them.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



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