Fresh ideas for a stale event

BAI (the Bank Administration Institute) provides research and education to the nation’s banking industry. They hold workshops, seminars and forums, as well as monitor industry trends. Their huge annual event — BAI Retail Delivery, the world’s largest banking conference and expo — had become ho-hum, and attendance was falling.

What we did

Our first task was to revitalize Retail Delivery. We focused on injecting life into the brand and giving people solid reasons to attend. We used bright color and humor to pique bankers’ interest, then presented the content in a clear, easy to use format that became a standard for other BAI events.


Response was powerful, and we went on to design annual campaigns to help carry the conference through the 2008 crash, and keep attendees engaged and involved.

We also created campaigns for many other BAI events, including the invitation-only series “Mavericks in Banking” aimed at high-level executives who gather to explore cutting-edge technology and thought, and to shape the future of the industry.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



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