A new firm making a mark for itself

Dynamic. Different. Distinctive. This Detroit-based financial advisory group wanted to be perceived as anything but traditional. So they chose a name that would set them apart: Blumark. They picked a marketing and public relations strategist, Constance Sablan, who could help them find their voice. And she introduced them to FreeAssociates.

What we did

Our goal was to embody the youth, energy and vitality of the new start-up, but to temper it with a little warmth and a lot of professionalism. In their words, “Traditional values. Innovative financial solutions.” The crisp, clean typography says “We know what we’re doing.” The handmade brushstroke — the circular “mark” — speaks to the personal, human relationships that the partners forge with their clientele. And the single blue letter provides both focus and hook, letting the marketing team talk about how “U” are at the center of everything Blumark does. To introduce the new firm, we created a website and a direct mail campaign focusing on the new symbol and the sense of unity and focus it represents.

Results

A successful introduction for Blumark, who were off and running with a strong set of marketing tools and a memorable new identity. They now have clients in 40 states and are acquiring 200 new ones per year. 

Shipping

FreeAssociates
8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745

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