We are about to release the sixth calendar we’ve created for Legistics. Instead of the divisions, anger and frustration of 2020, perhaps we can shift our focus to address some of the big concerns we all share.
After a year of being reactive, of struggling, of turning inward, we hope that 2021 will be a year of re-engagement. The pandemic has shown us that, without a doubt, we are all citizens of a tightly interconnected world — a world eager for us to work together to solve its most important problems.
In our 2021 calendar — with the help of eight talented artists, my co-designer Amy Crossan, and our writer Emily Hutta — we highlight some of those big issues in the hopes that we can maintain our focus, keep an eye on the future, and create a world we can proudly hand to our children and grandchildren.
Each month, we’ll post one of these beautiful images along with a bit of written context about each topic. We hope they inspire you as they have us.
My AIGA compatriot Patrick Fredrickson has a keen eye for interesting articles. He sent this one by Cassie Kozyrkov from the Harvard Business Review:
While I don’t entirely agree with her approach, I like this quote: “If I see no additional data beyond what I’ve already seen, what will I do?”
We are such natural pattern seekers, yet it gets us in trouble as often as it helps us. Especially in our complex society where you can impose patterns on so much randomness that you can almost justify any position.
Learning to stay open (to change, to reality) and present (so you can see) is a lifetime practice. Hard as hell for us sad little primates looking over our shoulders for the saber-toothed cats as we try to spot the edible berries among the poison ones. Pareidolia is our natural talent and propensity. Staying Zen, maintaining perspective and playing god is hard work.
But if we are going to be effective as marketers, designers, human beings, we need to see things with few preconceptions and a whole lot of empathy. Keeping an open mind in the face of new data is a good first step.
It’s always rewarding to see our work at work, raising money for a good cause. The Santa Monica Education Foundation has announced the results of its 2019 Wine Auction, their mouth-watering spring event, now in its fourth year.
Featuring tasty offerings by some of the areas top chefs, and award-winning wines from all over California, the event sold out weeks ahead of schedule. And it generated a record-breaking 1/3 of a million dollars over the course of about 4 hours.
Yes, our graphics have been part of its success. But most of it comes from the hard work of a dedicated and joyful staff, and proud volunteers who know they’re helping create a great education for thousands of kids.