How to raise money for education? Wine!
Supporting education while imbibing has to be a great invention. Through in tasings from local restaurants and a beautiful seaside setting and you have the event of the season.
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News and thinking from FreeAssociates
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Powerful change for Tempur-Pedic
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. We’ve been helping them keep it that way.
Synthesized authenticity
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
How to make sure I don’t want to do business with you.
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
Lessons from 9/11
New Yorkers have reason to be angry today. As do all of us here in the U.S. But 16 years later, a more thoughtful approach has arisen from the ashes.
National Ampersand Day
Our logo for UCLArts & Healing is a celebration of the ampersand and it’s connecting power. Ah, typography!
What makes something cool?
Part of the art of marketing is making something cool, but not too cool. What? Research shows that we gravitate toward the familiar, but that we’re also bored by it. […]
Championship car races to end Alzheimer’s
Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this debilitating disease, as well as to support programs for families […]