“After analyzing 2 million pieces of financial data and 100,000 design “actions” —deliberate attempts to make design a more prominent part of business — for 300 public companies over a five-year period, McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders. This finding held true across three separate industries: medical technology, consumer goods, and retail banking.”
In case you had any doubt, now you know. Design pays for itself, and then some.
Go tell your CEO.