Specializing in not specializing
Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.
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News and thinking from FreeAssociates
A small team with big vision
How to say “beach communities” in a fresh way? Get inspired by a postcard. On a phone call.
Homeschool and leading teams
Patrick Fredrickson talks with us about managing a creative team — while managing to home-school his 9-year old son. We discuss the post-virus future, maintaining professionalism, and the value of boredom.
Corporate exec to entrepeneur
Patrice Varni shares her workout obsession, her working setup, her love of teams and the enviable setting of her quarantine by the lake. All in service of her transition from corporate exec to home-based entrepreneur.
Our newest Gold Davey award
Winning awards isn’t the reason we do what we do. But it’s nice to get one. Especially the Gold.
A new identity emerges from the mist
Wracking their brains to come up with a name for their new interior and custom furniture design studio, the partners looked out the window.
Stay visible and valued while working remotely
Leah Ryder writes extensively about working remotely. As the Brand & Content Marketing Lead at Trello with its international team and its 35 million registered users, she knows a thing or two about staying visible.
Worshipping during a pandemic
Working from home during a pandemic isolates you from your friends, your family and your community. If you’re a spiritual leader, how do you keep your flock thriving? From Chris Rock to Christianity to the Quran, we cover a wide range of topics.
Distance and Dial-ups: How We’ve Survived 26 Years As a Distributed Team
How do you start a company using a remote workforce — in 1993? It’s all about trust.
Staying mentally healthy at home
Working from home can be a welcome change, but it can also be hard on the psyche. Mental health expert Nikki Lee offers insights and recommendations for those of us who may be feeling isolated, stuck, frustrated or simply bored out of our minds.