We’ve got the green flag for our purple charity event!

Our client, Legistics, is again spearheading a campaign to raise money for Alzheimer’s research and family support. Last year’s efforts netted $43,500 in donations, which was split between UCLA Cognitive Health Clinic and Nantz National Alzheimer Center.

With the theme “Funding the care. Funding the cure.”, we’re looking to raise $100,000 this time.

The idea is to give auto racing fans an opportunity to honor a loved one who’s been affected by the disease.

Legistics CEO Phil Frengs and his co-sponsors are removing their corporate logos from their blazing fast BMW and replacing them with the names of hundreds of Alzheimer’s victims, turning the car into a visual tribute.

Our campaign, which had a soft launch at the last IMSA race in Mid-Ohio, starts in earnest at Watkins Glen, NY. If you’d like to contribute to help combat this scourge that affects over 5 million families in the U.S. head over to r2endalz.org.