Raising millions for women’s cancers 

The Revlon Run/Walk for Women was an inspiring event that brought out the very best of both the East and the West Coasts. Created by The Entertainment Industry Foundation and organized by the Davis Group, it was supported by dozens of great companies.

By its fifth year, The Revlon Run/Walk had raised more than $1.5 million at the Los Angeles run, and over $700,000 at its New York counterpart. But the organizers knew that a fresh approach could help them do even more.


What we did

FreeAssociates anchored the new campaign with an image that captured the exhilaration and empowerment that characterized the event. Then we created every bit of supporting material, from posters and advertising, to in-store counter cards and t-shirts — a total of some 40 marketing tools, eventually including giant video displays in Times Square.


In our first year, we achieved a 60% overall increase in net contributions. The bicoastal event went on to raise well over $30 million for cancer research during our 12-year tenure.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google