Welcome to the neighborhood

Too many working families are forced to live in drug-ridden, dangerous areas — neighborhoods without decent places for kids to play. It’s no way to live, but people without much money have very few choices. And little hope.

Our long-time client Community Dynamics had a vision for an affordable community: a real neighborhood. One where you could walk. Where cars were something you put away for the weekend. Where you would know your neighbor, and your neighbor’s neighbor.

With the help of the City of Oxnard, they built that vision. They narrowed the streets and designed facades that were dominated by friendly front porches instead of garage doors. Then they asked us to help them tell a 95% Hispanic market about it.

What we did

We named the community El Paseo for the sociable evening walks that form the heartbeat of life in Mediterranean and South American cultures. We created a family-friendly, colorful identity. And we followed it through with a complete, consistent program of signage, sales office graphics and advertising in English and Spanish that made our audience feel very much at home.


The community logged 1,000 solid leads on registration day. At 24 homes per month, El Paseo became one of the fastest-selling affordable communities in the nation, and working families had a friendly, beautiful neighborhood in which to raise their kids.

To recognize the innovative work done by El Paseo, the National Association of Home Builders created a gold Special Judges Award for Outstanding First-Time Buyer Marketing, declaring that we “raised the bar on new home marketing”.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



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