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News and thinking from FreeAssociates
Money for a mustache?
What’s it worth to have Phil Frengs shave his mustache? Depends on where the money goes. If it’s for scholarships….the sky’s the limit.
Our dumb passwords
Are you still using your old, simple, easy-to-remember password? The bad guys know all about it. Isn’t it time to find a better way?
The future of the office is…none.
Why do we have offices? What are they actually for? Seth Godin offers us some answers, and some context. Plus a glimpse of the future.
Managing remote teams effectively
Luke Szyrmer wrote the book on managing remote teams. And he hosts a podcast on the subject as well. Learn about creating an “operational heartbeat” and more!
Twofer Gold!
Winning one design award is great, but winning two at once? Awesome! Here’s the scoop on our two Gold Communicator Awards for Legistics.
Why robotic sales suck
There’s a great-looking, cool new SaaS — a CRM + billing combo that looks like just what we need. But it gives me the creeps. Do we really want robots instead of humans creating our relationships?
Raising a quarter of a $ million online
In the olden days (a year or two ago) when you wanted to raise funds for your cause — especially in education — you’d hold a party. What happens when can’t? You go to Plan B.
F*ck your logo. Foc*s on your brand.
Logos are not brands. So why do marketing managers obsess over them? First, focus on what’s important. Then worry about your logo.
Careers: Good Girls & Second Acts
Managers have to lead remote teams, build trust, and find a way forward. And they may well have to navigate the rest of their career while working from home. Kate Gigax shows us the path.
The Principle of trash talk
Some businesses are more fun to work on than others. And waste management? You’d think that would be at the bottom of the list. But you’d be wrong. Find out how a brand can transcend the perceptions of its industry.