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News and thinking from FreeAssociates
Twofer Gold!
Winning one design award is great, but winning two at once? Awesome! Here’s the scoop on our two Gold Communicator Awards for Legistics.
Why robotic sales suck
There’s a great-looking, cool new SaaS — a CRM + billing combo that looks like just what we need. But it gives me the creeps. Do we really want robots instead of humans creating our relationships?
Raising a quarter of a $ million online
In the olden days (a year or two ago) when you wanted to raise funds for your cause — especially in education — you’d hold a party. What happens when can’t? You go to Plan B.
F*ck your logo. Foc*s on your brand.
Logos are not brands. So why do marketing managers obsess over them? First, focus on what’s important. Then worry about your logo.
Careers: Good Girls & Second Acts
Managers have to lead remote teams, build trust, and find a way forward. And they may well have to navigate the rest of their career while working from home. Kate Gigax shows us the path.
The Principle of trash talk
Some businesses are more fun to work on than others. And waste management? You’d think that would be at the bottom of the list. But you’d be wrong. Find out how a brand can transcend the perceptions of its industry.
Can’t travel? Make art.
This talented photographer found a way to travel when none of us can. Not that she could ever travel, anyway.
The Hype Handbook
If you’re trying to make a difference in the world and nobody’s noticing, maybe what you need are the skills of a Hype Artist. Michael F. Schein and I talk about the contrariness of the Rolling Stones, the techniques of cult leaders, and how that can help you have an impact.
David Hockney at Home: A Narrative
David Hockney is 83 years old and remains wildly productive working at home In Normandy. This special episode is about how he does it. It inspired me. And it might inspire you.
Happy New Year!
Happy New Year! May 2021 bring all of us renewed hope, health and opportunity.