Smart marketing to upscale seniors

Even the most elegant retirement living is a delicate subject. Certainly, many older people know they need a little help with daily activities, and they worry about their health and security. But they’re very resistant to giving up their independence. Enticing seniors to sell their homes and move into a congregate living environment before they absolutely have to, is quite a challenge.

What we did

Senior Resource Group knew all that when they opened their doors in 1986 and hired us to develop their brands, create their advertising, and design their materials. For more than two decades, we learned their business and grew with them as they became one of the most respected companies in their industry.


Since we began our relationship with SRG, they have gone from a single retirement community to a national chain of beautiful, state-of-the-art senior living centers that represent some of the most inviting choices in each of their markets.

During that time, we created hundreds of marketing tools, from advertising to videos, from signage to corporate identity, from employee communications to vehicle graphics. And all along the way, we kept their brand fresh, welcoming and on-strategy.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



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