Creating a relationship with the Fortune 500

Earth Technology was one of the nation’s premiere geosciences consulting firms. But their market research showed surprisingly low name recognition among top executives at the Fortune 500 companies who constituted much of their client base.

 

They knew that getting a CEO’s attention about a subject as esoteric as the geosciences would be a difficult task. And getting a direct mail piece past the CEO’s secretary would be even tougher. So they came to us for a recommendation.

What we did

We commissioned corporate photographer Jeff Corwin (Time, Fortune) to do a series of limited edition, black & white, old-school photographic prints, each individually signed and numbered. Then we packaged each print in its own elegant portfolio. A brief article, printed on the translucent cover sheet, made an understated connection between the image and a particular service provided by the company.

Results

Awareness of Earth Technology and its capabilities increased dramatically among its target audience. The mailing broke the “secretary barrier.” And the company received dozens of calls from potential clients, including calls from CEO’s asking to be added to the mailing list. With consulting fees of seven figures per project, the mailing paid for itself handsomely.

Shipping

FreeAssociates
8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745

Connect

 

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google