Client
Tempur Sealy
Category
Strategy + Positioning · Naming · Brand identity · Exhibition + Retail · Signage · Publications + Print · Advertising
In bed with a sleeping giant
Tempur Sealy is the world’s largest mattress manufacturer with well over $3 billion in sales. They make Sealy, Stearns & Foster and – of course – Tempur-Pedic, the industry standard of excellence.
We’ve worked on all their brands since they became a client in 2013. You can see stories about our update of both the PosturePedic brand and the Sealy master brand elsewhere on our site.
What we did
We’ve designed graphics for the Tempur-Pedic and Stearns & Foster showrooms, created campaigns for their huge World Market trade show, developed retail displays and handled numerous special projects.
But one of our most exciting roles was helping Tempur Sealy define the overall customer experience they wanted to create at retail — a program that became known as Retail Edge. From pie-in-the-sky ideation through development of specific materials, furnishings and environments, we worked closely with the Brand Experience team to plan and communicate these radical new retail concepts.
We’ve also created elaborate, detailed conceptual presentations that have enabled the company to develop lucrative relationships with major national retail chains. (All of which are sufficiently hush-hush that we can’t show them here.)
Results
From industry kudos to better customer interaction, from easing the selling process to helping land retail accounts worth hundreds of millions in revenue, our partnership with Tempur Sealy has been deeply impactful. Despite major industry disruption due to competitors and COVID, TSI continues to retain and grow its dominant position in the industry.