need informed and effective brand strategy, design and messaging to connect your organization to your ideal customer.


are a creative think tank where insight, empathy, imagination and intellect converge to give you exactly that.

Our Founder

Josh Freeman

Quick take

Josh has been described by clients as a “brand therapist.” Owner and creative director of his own firm since the age of 24, his agency’s work has been recognized both by peers and industry specialists. They’ve launched products, revitalized companies, created complex campaigns and designed huge installations for Fortune 500 clients. But they’ve named, branded and promoted startups and nonprofits as well. Josh is past president of AIGA Los Angeles, where he also served on the Advisory Board. Having run remote teams for over 25 years, he hosts the WorkLife@Home podcast.

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Josh’s creativity has been acclaimed both nationally and internationally, with awards from virtually every major design publication, and many client-industry competitions. His firm’s design and advertising were featured in Builder magazine, where Del Rey Colony was named Project of the Year. At The Nationals, his work on the El Paseo affordable housing development won a special Gold Judge’s Award for marketing, as well as several Silver awards. He was a member of the team that won a Silver Effie award for marketing effectiveness for Scared Silent: Exposing and Ending Child Abuse, the most-watched documentary in the history of television.

Josh attended UCLA where he majored in design. On graduation, he served as art director and associate producer on The Activist, an independent feature film. He was a founding member of Exhibitionists, Inc., a consortium of creative and administrative professionals who coordinated the production and promotion of fine art exhibitions and festivals. He has been on the Mayor’s Advisory Committee for the Arts for the City of Los Angeles and was a member of the board of the Los Angeles Municipal Art Gallery Associates.

Josh taught graphic design and marketing at Art Center College of Design, and has been a guest lecturer in classes at Loyola Marymount University. Cal State Long Beach and UCLA Extension, where he now teaches.

As past president of the American Institute of Graphic Arts/Los Angeles, he served on the long-range strategic planning committee for the national organization, focusing on business outreach. He recently completed his 8th year on the chapter’s Advisory Board.

He’s the co-author/designer of A Festival of Light, a Hanukkah coffee table book focused on eight human values: Faith, Freedom, Courage, Love, Charity, Integrity, Knowledge and Peace.

Josh lives in Los Angeles with his wife Patricia. His older son, Noah, is a video artist and animator and lives in San Francisco. His younger son, Gabriel, is a UX researcher across the Bay in Oakland.

Kevin Consales

A brilliant graphic designer and would-be architect, Kevin’s background in print, digital and environmental design makes him a powerful addition to our team. The award-winning IPA he brews doesn’t hurt, either.

Emily Hutta

Em can write almost anything but she has deep experience in advertising copywriting, particularly for direct response. She is also the published author of over a dozen children’s books.

Wendy Tigerman

Wendy’s the concept queen. She’s written for broadcast, digital and print. Her ads have won numerous awards, and she’s produced over 500 radio and TV spots for major brands. Plus, she’s a fantastic collage artist.

With gratitude for our past and present creative partners whose work has helped make our clients successful.

Dave Bourne
Greg Clarke
Jeanine Colini
Dan Cook
Amy Crossan
Randy David
Barbara Edelstein
David Fikse
Kerry Grindle
Allison Goodman
Cheryl Hagen
Stuart Karten
Vickie Sawyer Karten
Ted Klingensmith
Janina Lovern
Anat Rodan
Jerry Parris
Glenn Sakamoto
Geri Welek Schary
Amie Serio
Will Slaton
Joseph Terrell
Sheila Wallen
Judy Walker
Donna Wittlin

Writers/PR/Social Media
Ben Calderwood
Erik Deutsch
Karin Djelaj
Beth Dolgner
John Krueger
Andy Mannle
Candace Pearson
Joe Riehm
Constance Sablan
Paul Small
Susan Tellem
Barbara Witzer

So many, but especially:
Greg Clarke
Dusty Deo
Marlena Agency
Doyald Young

Digital experts
Jenn de la Fuente
Fabio Devincenti
Haydeé Ferrufino
Chris Grau
Bernadette Irizarry
Susie Karasic
Maria Lima
Shawna Pair
Sahil Saini
Stephen Slater
Breon Waters
Rachelle Wise

So many, but especially:
Robert Bruce Ayres
Henry Blackham
Jim Douglass
Shaun Fenn
Joel Lipton
Roger Marshutz
Eric Myer
James Ransom
Eric Retterbush
John Reynolds
James B. Wood

Client liaisons
Donna Armentor
Mariella Avenarius
Ted Bickford
Ron Blitzer
Trudy Bush
Jammie Cotton
Ken Farah
Catherine Flynn
Nicki Huggins
Sabrina Maharaj
Carol Maltz
Natalie Damian Thompson

(and much, much more)
Patricia Germaine Payró

…and if we accidentally left someone off the list, please let us know!

What’s new?

And what’s up with the name FreeAssociates?

Of course, it comes from Josh’s last name. But it also refers to the idea of a group of talented people freely choosing to associate in this creative partnership. And to the process of free association, which is how many innovative concepts spring to life. 


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



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