Client
Be Green
Category
Strategy + Positioning · Digital · Exhibition + Retail · Publications + Print · Advertising
Green and growing
Be Green Packaging had a successful startup period in which they sold cutting-edge compostable trays and containers to retailers like Whole Foods. But with their growth came new opportunities to do more…along with increased competition. When selling to giant manufacturers like Gillette, they knew their funky, friendly image wasn’t going to cut it. Their marketing tools had to position Be Green as the capable, reliable, innovative resource they actually were.
What we did
We knew we didn’t want to abandon their green roots. But we decided to combine that authentic natural ethic with a much more professional presentation. Be Green can engineer packages to tight tolerances and deliver millions of units on time with excellent quality control. That had to be clear as well.
Results
With their new web site, advertising and sales presentations, they entered a whole new realm. Be Green became a valued resource for major manufacturers and opened an innovative domestic plant that revitalized a poor rural community. The company grew by leaps and bounds, becoming a leader in sustainable packaging.