True to their roots

Vance Boucher was president of a small but successful financial planning practice — VIP Wealth Management — and was looking to expand.  

When we talked to Vance at length, it became clear that his personal style and values were what differentiated him from other firms. His practice was grounded in warm relationships and carefully tailored advice. His clients weren’t high-flying jet setters. They were solid citizens who’d worked long and hard to accumulate enough wealth to invest for their retirement. We recommended re-branding the company as Hardworking Capital.

What we did

We designed a new identity system and a website that looked and felt very different from the corporate competition. One that gave people a meaningful reason to select Vance and his team.

We also created new business presentations that helped convey the firm’s special character and approach.


This new presentation created excitement, and gave Hardworking Capital a powerful vehicle to anchor their social media campaign and their recruiting efforts, both of which bring them new partnerships and new clients as they continue to grow.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



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