A new brand takes flight
Political divisions can run deep, and this local one has been festering for years. Santa Monica and Malibu are part of the same school district, but the much smaller city… [more]
Everything is alive
Package designers try very hard to have every product “speak” effectively to its consumer. But what if we took that literally?
What if you could hold an actual conversation with… [more]
Racing to End Alzheimer’s has launched for 2018
We’ve got the green flag for our purple charity event!
Our client, Legistics, is again spearheading a campaign to raise money for Alzheimer’s research and family support. Last year’s efforts… [more]
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding” and Fast Company has reported… [more]
Powerful change for Tempur-Pedic
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. Our client, Tempur Sealy, has been working hard to… [more]
Lessons from 9/11
New Yorkers have reason to be angry today. As do all of us here in the U.S. But 16 years later, a more thoughtful approach has arisen. Here are two… [more]
National Ampersand Day
I didn’t even realize there was such a thing. But apparently it’s the real deal. To celebrate, I’m posting a logo we designed for UCLArts & Healing.
Their nonprofit educational… [more]
What makes something cool?
Part of the art of marketing is making something cool, but not too cool.
What?
Research shows that we gravitate toward the familiar, but that we’re also bored by it.… [more]
What else is new?
The COPi Cup shatters its own record again June 17,2023- We’re doing it again in Manhattan Beach December 6,2022
- Special event at the Skirball Cultural Center! October 26,2022
- Wine auction raises $400,000 for schools June 23,2022
- The Gold is back! May 20,2022
