marketing Archives - FreeAssociates

Seeing data with clear eyes

My AIGA compatriot Patrick Fredrickson has a keen eye for interesting articles. He sent this one by Cassie Kozyrkov from the Harvard Business Review: The First Thing Great Decision Makers… [more]

The little foundation that could

We just finished a tiny storybook about the Santa Monica Education Foundation. They’re central to the fantastic public education that Santa Monica provides, supporting libraries, science programs, athletics and especially… [more]

A quarter of a million dollars in a weekend

That’s how much money we helped raise for scholarships at the seventh annual COPi Cup Invitational Tournament at Pebble Beach. ($223,785 to be perfectly accurate.) The fundraiser was conceived by… [more]

Roaring after Alzheimer’s

5.8 million Americans are victims of Alzheimer’s disease. That translates to about 24 million family members. Maybe more. One of those sufferers is Mimi Frengs, our client’s wife, who was… [more]

Fear of asking

Why is it so damn scary to ask for referrals? What if you don’t get them? Is it because people don’t like you? Because you’re lousy at your job? Because… [more]

Loving punctuation

I’ve had a passion for weird punctuation since I formed my first design partnership at age 24. Ron Blitzer and I argued over whether his name or mine should go… [more]

Why settle for only half a brand?

In working with some of our clients, I’ve found that, while the marketing team is all excited about a new brand or an update, the people down the line often… [more]

Positioning is dating

Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.… [more]

Debranding? Not really.

The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding” and Fast Company has reported… [more]

12 3 4

Why robotic sales suck