marketing Archives - Page 3 of 4

New FreeAssociates site

Come on down! We’ve launched our new and improved website today. And we’d love to share it with you. We invite your comments and suggestions. Thanks for your interest, your… [more]

Serving clients with Fierce Love

Michael Bungay Stanier is a business coach who puts out a tiny daily email that you can read in 30 seconds. It’s called Great Work Provocations. The e-blast starts my… [more]

Introducing the re-thought, re-targeted, re-designed AbilityFirst Magazine!

Just in time for Labor Day Weekend, meet the new AbilityFirst Magazine. Two years ago we designed the publication as a semi-annual replacement for the Southern California-based non-profit’s annual… [more]

Networking: Good? Bad? Ugly?

Our business has almost always come through referrals. I’ve done some direct selling, but usually designer/client relationships are built on something else: a seed of trust. When trust exists, people… [more]

Kid’s-eye view of brands

What a lovely idea. Show a 5-year-old a series of logos and see what she thinks about them. Ohio-based designer Adam Ladd video’d his daughter as she gave her impressions… [more]

Benetton’s remarkable new campaign

If it’s true, as Seth Godin says, that you’re either remarkable or invisible, then Benetton may have redefined “remarkable”. Their new UNHATE campaign features world leaders kissing — and… [more]

Blumark brand identity launched

Dynamic. Different. Distinctive. The new Detroit-based financial advisory group wanted to be perceived as anything but traditional. So they chose a name that would set them apart: Blumark. And they… [more]

Affordable homes deserve great campaigns, too

We love when our work opens up opportunities for real change in the real world. That’s why affordable housing is such fun, and so rewarding. Especially when our client shares… [more]

What? No focus group?

I just found out that Dan Pallotta blogs at the Harvard Business Review. Pallotta’s a legendary — and in some circles, infamous — marketer of charity events. He started the… [more]

Consumers buy products, not packaging…maybe.

In the slug-fest that is retailing during a recession (coupled with an interest in green packaging) some of our clients are thinking a lot about their brand identity in the… [more]

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