marketing Archives - Page 2 of 4

Synthesized authenticity

CapitalOne just sent me an email. It said: Happy Birthday, Josh: It’s your birthday—here’s a little something from all of us to help you celebrate. The “something” was a generic… [more]

How to make sure I don’t want to do business with you.

Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with… [more]

What makes something cool?

Part of the art of marketing is making something cool, but not too cool. What? Research shows that we gravitate toward the familiar, but that we’re also bored by it.… [more]

Legistics website wins Davey Award

Our new website for Legistics, Inc. has been recognized with a Silver Award in a major international design competition. The 11th Annual Davey Awards are issued by The Academy of… [more]

Powerful consumers? Not always.

The ever-provocative Seth Godin wrote this about the power of the producer (i.e. the creator, manufacturer, provider to the consumer): Producers and consumers In the short run, it’s more fun… [more]

Inspiring leadership starts with Why

Why is it that a company can write glowingly about its specs and features and even its benefits and elicit not much more that a yawn? Why do we meet … [more]

Start with Why

Almost 2 million people have watched Simon Sinek’s TED talk on leadership called “Start with Why”, including me (several times). If you haven’t seen it yet, do yourself a favor… [more]

Bringing art to your work

The courageous Seth Godin talks about getting out of your comfort zone because it’s not safe. Taking a risk? That’s safer. 44 minutes of enlightened conversation.… [more]

Further collaboration with Green Hasson Janks

Our campaign for Green Hasson Janks in the Los Angeles Business Journal continues this week with a new ad in the series featuring Howard Carter, the archaeologist who discovered the… [more]

An abstract approach to brand identity

We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder isn’t something I’d crow about. But this one’s really special.… [more]

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