Specializing in not specializing
Every marketing expert you read seems to agree on one thing: to succeed you have to specialize. It’s far easier to stand out if you are the “one and only”… [more]
A small team with big vision
What a great name Paul Small has. Perfect for his new real estate team, too — memorable and tied to his personal brand. Focusing initially on the upscale Westside community… [more]
A new identity emerges from the mist
When Hector Limón and Mariella Avenarius look out their window in San Pedro, they have a dramatic view of Los Angeles Harbor. It’s bustling with activity and bristling with the… [more]
The Renaissance of the Renaissance mind
Leon Battista Alberti is a name you might not know. He promoted a revolutionary idea — that “a man can do all things if he will.” He felt people should… [more]
A new brand takes flight
Political divisions can run deep, and this local one has been festering for years. Santa Monica and Malibu are part of the same school district, but the much smaller city… [more]
Why settle for only half a brand?
In working with some of our clients, I’ve found that, while the marketing team is all excited about a new brand or an update, the people down the line often… [more]
Positioning is dating
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.… [more]
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding” and Fast Company has reported… [more]
Giant Sealy stretches —and wakes up the industry
For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s largest mattress manufacturer, Tempur Sealy International.
It involved a major… [more]
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What else is new?
The COPi Cup shatters its own record again June 17,2023- We’re doing it again in Manhattan Beach December 6,2022
- Special event at the Skirball Cultural Center! October 26,2022
- Wine auction raises $400,000 for schools June 23,2022
- The Gold is back! May 20,2022
