Strategy Archives - Page 6 of 7

New Be Green Packaging website is live!

Be Green is an innovative manufacturer of tree-free, compostable packaging. If you’re a CSO (Chief Sustainability Officer) that statement will perk you right up, because you’re charged with finding new… [more]

Crowdsourced furniture and accessories

Retailer Stylefactory.com is trying something new: putting the things they carry up for a vote to Make or Drop them, based on prototypes you can view on their site. It’s… [more]

What? No focus group?

I just found out that Dan Pallotta blogs at the Harvard Business Review. Pallotta’s a legendary — and in some circles, infamous — marketer of charity events. He started the… [more]

Consumers buy products, not packaging…maybe.

In the slug-fest that is retailing during a recession (coupled with an interest in green packaging) some of our clients are thinking a lot about their brand identity in the… [more]

Stalking Caribou into dangerous territory

I recently saw this little blurb in Ad Age: Caribou Coffee bows first national TV effort
Caribou Coffee, the country’s second-largest coffee chain behind Starbucks, today will launch its first… [more]

Our new site for OPI is live!

We just got the word that the brand new site we created for Outsource Partners International has gone live, and we’re excited to share it with you. OPI is a… [more]

Green opportunities all weekend

What a week! I started in Boston at BAI’s annual Retail Delivery Conference and Expo (for which we’ve created the campaign and graphic theme for four years in a row… [more]

Watch. Smile. Move.

I’ve been thinking a lot lately about where we’re all heading — as a company, as a country — and what we can do about it to help make things… [more]

The joys of abstraction

Patricia and I just got back from a couple of weeks of traveling, mostly in England. We got to spend a day with two good friends: the artist Terry Cripps… [more]

Remaking the Evian brand

The power of viral marketing is just amazing. And it looks like Evian managed to harness it big-time. It started with a funny little video called “Baby Break Dance” that… [more]

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