Strategy Archives - Page 3 of 7

How to make sure I don’t want to do business with you.

Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with… [more]

Bullish outlook, despite a first quarter dip

Our client Tempur Sealy International (makers of Tempur-Pedic, Sealy and Stearns & Foster mattresses) recently released their quarterly results Despite discontinuing sales to the huge national retail chain Mattress Firm,… [more]

Milton Friedman’s disastrous argument

I read Seth Godin’s blog every day. I think he’s smart and we share most of the same values. Today’s post is a wonderful example of that. Its insight is… [more]

Trust: Earned and Unearned

The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog posts about a year ago, and he raised… [more]

Customer service the right way

Previously, I wrote a post about our e-fax provider and how painful and silly it is when they have to go through a giant litany of scripted attempts to keep… [more]

Checking out Dropbox Paper

Dropbox has sent us all a Valentine. If you have the app installed, you probably got an email or two from them about their new collaboration product, Dropbox Paper. So,… [more]

Giant Sealy stretches —and wakes up the industry

For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s largest mattress manufacturer, Tempur Sealy International. It involved a major… [more]

Desperately keeping customers

It always amuses me when online services try everything they can think of to keep your business, especially when their responses are rote and pasted in (or read) from a… [more]

Come on, just this once…

Months ago, I heard a Design Observer interview with Jonathan Ford of Pearlfisher . The whole show is worth listening to, but there was a particular quote at around… [more]

Rooting for laundry: the most compelling brands around

I know, I know. I can’t seem to shut up about the brilliant podcast 99% Invisible from the very talented Roman Mars and friends. This week’s edition is about, of… [more]

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