Dropbox has sent us all a Valentine. If you have the app installed, you probably got an email or two from them about their new collaboration product, Dropbox Paper.

So, either Paper is a “low-end disruptor” that will transform the way people collaborate online, or maybe it’ll be a hammer searching for a nail, and nobody will really use it. If it can make things easier or better for non-traditional, distributed teams like our own, or for those of us with clients in many cities, that would be a welcome addition to our arsenal of tools.

Scott Rosenberg says, “At its launch state it looks like a simplified browser-based document editor with comments — as if Microsoft Office or Google Docs got reincarnated as the love-child of Medium and Slack. “

But it looks like there’s great potential here. In his article about it on Backchannel, Rosenberg concludes:

“[One] thing…stood out for me: Although the half-dozen managers and execs I spoke to there were all straining a bit to bring the elusive vision of the new Dropbox into sharper relief, they presented a remarkably united front and consistent picture…The secret? Kavitha Radhakrishnan, Paper’s product manager, told me that Dropbox used eight Paper documents, total, to plan the whole product launch. In the middle of the last-lap scramble before the event, everyone was noticeably — as promised! — in sync.”

Can’t wait to test it out on a real-world project. What do you think about Paper and online collaboration?