Seth Godin Archives - FreeAssociates

The future of the office is…none.

Lessons from 9/11

New Yorkers have reason to be angry today. As do all of us here in the U.S. But 16 years later, a more thoughtful approach has arisen. Here are two… [more]

Milton Friedman’s disastrous argument

I read Seth Godin’s blog every day. I think he’s smart and we share most of the same values. Today’s post is a wonderful example of that. Its insight is… [more]

Trust: Earned and Unearned

The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog posts about a year ago, and he raised… [more]

Can we survive on candy?

If only Seth Godin would stop having important things to say, I’d stop referring to him in my blog, Facebook posts and general conversation. Today he sums up the disastrous… [more]

When just one company controls what we see and hear

Seth Godin has written such a clear take on the issue of net neutrality that I was just gonna paste the whole thing here so you wouldn’t have to click… [more]

Sources of creativity

My cousin Paul asked me to send him the names of some books I like that deal with Creativity. Titles that have been particularly helpful to my own creative… [more]

Powerful consumers? Not always.

The ever-provocative Seth Godin wrote this about the power of the producer (i.e. the creator, manufacturer, provider to the consumer): Producers and consumers In the short run, it’s more fun… [more]

Rooting for laundry: the most compelling brands around

I know, I know. I can’t seem to shut up about the brilliant podcast 99% Invisible from the very talented Roman Mars and friends. This week’s edition is about, of… [more]

My favorite books on branding (so far)

My friend and leadership group buddy Cheryl asked a bunch of us for our favorite books on branding. I sent her these, and thought I’d post them here for all… [more]