If only Seth Godin would stop having important things to say, I’d stop referring to him in my blog, Facebook posts and general conversation.

Today he sums up the disastrous dumbing down we are all experiencing all the time. Fortunately, it’s not that difficult to change, if we just pay attention to it.

The decline of thoughtful media has been discussed for a century. This is not new. What is new: A fundamental shift not just in the profit-seeking gatekeepers, but in the culture as a whole.

…

Clickbait works for a reason. Because people click on it.

The thing about clickbait, though, is that it exists to catch prey, not to inform them. It’s bait, after all.

So? Click this instead.