We are about to release the sixth calendar we’ve created for Legistics. Instead of the divisions, anger and frustration of 2020, perhaps we can shift our focus to address some of the big concerns we all share.
After a year of being reactive, of struggling, of turning inward, we hope that 2021 will be a year of re-engagement. The pandemic has shown us that, without a doubt, we are all citizens of a tightly interconnected world — a world eager for us to work together to solve its most important problems.
In our 2021 calendar — with the help of eight talented artists, my co-designer Amy Crossan, and our writer Emily Hutta — we highlight some of those big issues in the hopes that we can maintain our focus, keep an eye on the future, and create a world we can proudly hand to our children and grandchildren.
Each month, we’ll post one of these beautiful images along with a bit of written context about each topic. We hope they inspire you as they have us.
Winning awards isn’t the reason we do what we do. We like happy clients even more than happy peers. But it still feels good when you get one.
Especially the Gold.
Congrats to designer Amy Crossan, photographer James Armas, and writer Emily Hutta for their work on the 2020 Legistics calendar. What a team!
(Click an image if you want to read the text. Which you totally do.)
Each year, we create a promotional calendar for Legistics, who provide international practice support services to large, multi-office law firms. The object is to make these publications interesting enough that customers will enjoy keeping them on their desks (and keeping Legistics top of mind) even though most people use digital solutions for their day-to-day scheduling.
For 2019, we focused on “The Face of Justice: Pioneering Women Jurists” and commissioned six talented artists to create portraits of these international legal visionaries. The results are beautiful, intriguing and emotionally resonant. (Click an image to see them larger.)
Congratulations to our lead designer Anat Rodan, and to the illustrators — Agata Nowicka, Andrea Ventura, Florian Nicolle, Pep Montserrat, Sonia Pullido and Żaneta Antosik — for creating such a powerful piece.
That’s how much money we helped raise for scholarships at the seventh annual COPi Cup Invitational Tournament at Pebble Beach. ($223,785 to be perfectly accurate.)
The fundraiser was conceived by our philanthropic client Philip Frengs, the CEO of Legistics, Inc. (That’s Phil in the salmon-colored pants, driving one straight toward the green, just like he does with his charities.)
Named after his firm’s forerunner the COPi Companies, the COPi Cup is a 2-day event celebrating “Camaraderie, Competition and Charity”. It was created to fund scholarships for underserved kids who are often the first members of their families to attend college.
This financial assistance is provided by the SCGA Junior Golf Foundation, but eligibility is not about competitive performance or athletic scholarships. Instead, through their involvement with SCGA Junior, these high schoolers become eligible for aid based on their leadership skills, their academic achievement, their committed participation and their mentorship to younger golfers.
FreeAssociates handles the marketing and information materials, the physical event setup — signs, banners, audio-visuals, etc. — and helps coordinate the actual event. It’s exciting to be so deeply involved in creating the participants’ experience, especially for such a worthy cause.
And spending time in stunning Pebble Beach is pretty nice, too!
We’ve got the green flag for our purple charity event!
Our client, Legistics, is again spearheading a campaign to raise money for Alzheimer’s research and family support. Last year’s efforts netted $43,500 in donations, which was split between UCLA Cognitive Health Clinic and Nantz National Alzheimer Center.
With the theme “Funding the care. Funding the cure.”, we’re looking to raise $100,000 this time.
The idea is to give auto racing fans an opportunity to honor a loved one who’s been affected by the disease.
Legistics CEO Phil Frengs and his co-sponsors are removing their corporate logos from their blazing fast BMW and replacing them with the names of hundreds of Alzheimer’s victims, turning the car into a visual tribute.
Our campaign, which had a soft launch at the last IMSA race in Mid-Ohio, starts in earnest at Watkins Glen, NY. If you’d like to contribute to help combat this scourge that affects over 5 million families in the U.S. head over to r2endalz.org.
Wow! We did it again! We received another Silver Award from Graphis, the international design journal. This one was for the same project — the rebranding of Legistics, international providers of practice support services and equipment to law firms. This time, the award is part of Graphis’ Logo Design 9 annual — a different competition, and still pretty damn cool.
We’re delighted that the work we did for Legistics continues to be recognized by our peers and our industry. And continues to make an impact on our client’s business as well.
We’re excited to report that the Legistics Porsche team won their final race this month — and with it the national championship! It was a hard-fought season, with a serious rain of bad luck in the last couple of outings. Water created hazards. Snapping clutch cables made things worse. Hopes and dreams crashed and burned (metaphorically, not literally) as our drivers struggled to hold their own.
Then, finally, luck and skill combined at the Road Atlanta track in Braselton, GA —and the IMSA Continental Tire Sportscar Challenge championship was theirs.
You can read about the intensely dramatic final race —as well as the painful disappointments at Virginia International Raceway and Circuit of the Americas in Austin, TX, that preceded it — on the Legistics blog.
Congratulations to drivers Nick Galante and Spencer Pumpelly, to Justin Bellinzoni and the entire RS1 team, and to Phil Frengs, CEO of Legistics (our client). It’s been an amazing season. Let’s do it again next year!
Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual is truly an honor.
Our re-branding of the COPi Companies as Legistics recently won a Silver award in the very competitive Branding category. We’re proud of the award, but prouder still of the work we did. We’ve helped Legistics move into a new mode, leaving behind their 1980’s copy-centric identity and creating a brand that speaks to the broader, deeper collaborative relationships these Professionals at Practice Support bring to their large law firm customers.
Our work included renaming the company, developing the logo, and redesigning everything from a new website (which has won awards itself) to forms, signage, document boxes (their most visible form of “advertising”), uniforms, delivery trucks and even the race car that won the IMSA Continental Tire Championship this season.