Specializing in not specializing
Every marketing expert you read seems to agree on one thing: to succeed you have to specialize. It’s far easier to stand out if you are the “one and only”… [more]
The Renaissance of the Renaissance mind
Leon Battista Alberti is a name you might not know. He promoted a revolutionary idea — that “a man can do all things if he will.” He felt people should… [more]
The little foundation that could
We just finished a tiny storybook about the Santa Monica Education Foundation. They’re central to the fantastic public education that Santa Monica provides, supporting libraries, science programs, athletics and especially… [more]
A new brand takes flight
Political divisions can run deep, and this local one has been festering for years. Santa Monica and Malibu are part of the same school district, but the much smaller city… [more]
Why settle for only half a brand?
In working with some of our clients, I’ve found that, while the marketing team is all excited about a new brand or an update, the people down the line often… [more]
Positioning is dating
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.… [more]
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding” and Fast Company has reported… [more]
National Ampersand Day
I didn’t even realize there was such a thing. But apparently it’s the real deal. To celebrate, I’m posting a logo we designed for UCLArts & Healing. Their nonprofit educational… [more]
What can we help you find?
What else is new?
- We’re doing it again in Manhattan Beach December 6,2022
- Special event at the Skirball Cultural Center! October 26,2022
- Wine auction raises $400,000 for schools June 23,2022
- The Gold is back! May 20,2022
- Honoring a loved one May 19,2022