branding Archives - Page 2 of 3

Trust: Earned and Unearned

The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog posts about a year ago, and he raised… [more]

Giant Sealy stretches —and wakes up the industry

For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s largest mattress manufacturer, Tempur Sealy International. It involved a major… [more]

FreeAssociates wins Silver from Graphis Design Annual

Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual is truly an honor. Our re-branding of the COPi Companies… [more]

My favorite books on branding (so far)

My friend and leadership group buddy Cheryl asked a bunch of us for our favorite books on branding. I sent her these, and thought I’d post them here for all… [more]

An abstract approach to brand identity

We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder isn’t something I’d crow about. But this one’s really special.… [more]

New FreeAssociates site

Come on down! We’ve launched our new and improved website today. And we’d love to share it with you. We invite your comments and suggestions. Thanks for your interest, your… [more]

Networking: Good? Bad? Ugly?

Our business has almost always come through referrals. I’ve done some direct selling, but usually designer/client relationships are built on something else: a seed of trust. When trust exists, people… [more]

380 projects in 90 seconds.

We’ve been helping companies successfully market their ideas, events, products and services for a long time. Beautifully. Creatively. And effectively. But saying that and seeing it are two completely different… [more]

Bands really should play in unison

The music program at Santa Monica High School (known affectionately as Samohi) is legendary. Last year, their Jazz Band swept the national high school competition at Berklee School of Music… [more]

Blumark brand identity launched

Dynamic. Different. Distinctive. The new Detroit-based financial advisory group wanted to be perceived as anything but traditional. So they chose a name that would set them apart: Blumark. And they… [more]

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