It’s always rewarding to see our work at work, raising money for a good cause. The Santa Monica Education Foundation has announced the results of its 2019 Wine Auction, their mouth-watering spring event, now in its fourth year.
Featuring tasty offerings by some of the areas top chefs, and award-winning wines from all over California, the event sold out weeks ahead of schedule. And it generated a record-breaking 1/3 of a million dollars over the course of about 4 hours.
Yes, our graphics have been part of its success. But most of it comes from the hard work of a dedicated and joyful staff, and proud volunteers who know they’re helping create a great education for thousands of kids.
That’s how much money we helped raise for scholarships at the seventh annual COPi Cup Invitational Tournament at Pebble Beach. ($223,785 to be perfectly accurate.)
The fundraiser was conceived by our philanthropic client Philip Frengs, the CEO of Legistics, Inc. (That’s Phil in the salmon-colored pants, driving one straight toward the green, just like he does with his charities.)
Named after his firm’s forerunner the COPi Companies, the COPi Cup is a 2-day event celebrating “Camaraderie, Competition and Charity”. It was created to fund scholarships for underserved kids who are often the first members of their families to attend college.
This financial assistance is provided by the SCGA Junior Golf Foundation, but eligibility is not about competitive performance or athletic scholarships. Instead, through their involvement with SCGA Junior, these high schoolers become eligible for aid based on their leadership skills, their academic achievement, their committed participation and their mentorship to younger golfers.
FreeAssociates handles the marketing and information materials, the physical event setup — signs, banners, audio-visuals, etc. — and helps coordinate the actual event. It’s exciting to be so deeply involved in creating the participants’ experience, especially for such a worthy cause.
And spending time in stunning Pebble Beach is pretty nice, too!
5.8 million Americans are victims of Alzheimer’s disease. That translates to about 24 million family members. Maybe more. One of those sufferers is Mimi Frengs, our client’s wife, who was diagnosed with the early onset form at 59.
Her husband Phil Frengs decided to do something about it. He thought maybe he could turn his and others’ love of car racing into something that could change lives.
His idea: for the race at Laguna Seca, California, take those giant sponsor logos off the car and replace them with the names of Alzheimer’s sufferers. At $250 to honor your loved one, it gives exposure to the problem while raising funds for both the care and the cure.
Racing to End Alzheimer’s now has 8,500 Facebook followers. We’ve gotten celebrity support from golf champion Rickie Fowler and CBS’s Jim Nantz. And we’ve raised over $140,000 so far. To add to the success, last year our BMW, covered with names, won the season championship, creating even more buzz.
This year we’re racing an Audi RS3, and the names will be added all season long, not just at Laguna Seca. Corporate co-sponsors are on board with matching funds, and we’re looking to add at least another $150,000 to the Racing to End Alzheimer’s Foundation — 100% of which is distributed to our charity partners.
You can learn more here.
We’ve got the green flag for our purple charity event!
Our client, Legistics, is again spearheading a campaign to raise money for Alzheimer’s research and family support. Last year’s efforts netted $43,500 in donations, which was split between UCLA Cognitive Health Clinic and Nantz National Alzheimer Center.
With the theme “Funding the care. Funding the cure.”, we’re looking to raise $100,000 this time.
The idea is to give auto racing fans an opportunity to honor a loved one who’s been affected by the disease.
Legistics CEO Phil Frengs and his co-sponsors are removing their corporate logos from their blazing fast BMW and replacing them with the names of hundreds of Alzheimer’s victims, turning the car into a visual tribute.
Our campaign, which had a soft launch at the last IMSA race in Mid-Ohio, starts in earnest at Watkins Glen, NY. If you’d like to contribute to help combat this scourge that affects over 5 million families in the U.S. head over to r2endalz.org.
Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this debilitating disease, as well as to support programs for families who are dealing with it.
The campaign debuted with redesigned graphics for this season installed on the Legistics-sponsored #17 Porsche Cayman. The new livery highlights Racing to End Alzheimer’s and the brand new website at r2endalz.org. Celebrity golfer and co-sponsor Rickie Fowler will be helping to promote the cause.
But the new summer look only lasts until the fall. At Mazda Raceway Laguna Seca on September 23, 2017, the sponsor logos will be stripped from the car and it will be covered in matte black. For $250, donors can honor a loved one affected by Alzheimer’s or other forms of dementia, with their name and hometown emblazoned on the Porsche as it competes in the IMSA Continental Tire SportsCar Challenge.
One of our favorite clients is the incredible AbilityFirst. The work they do with developmentally disabled people and their families changes lives for the better, dramatically, every single day.
We just posted the newest edition of their semi-annual magazine on issuu.com. It’s full of moving personal stories like T.J. Mitchell’s, the 10-year-old with Down syndrome featured on the cover. T.J. has made tremendous progress through the loving, supportive programs AbilityFirst provides its participants.
They were also at the center of the effort to pass California Bill SB-309, the legislation that enables support for families with disabled high school students, without which their educational programs would have been cut off.
You can read the current issue of AbilityFirst Magazine online by clicking the image, or this link.
We are incredibly lucky to have so many clients who do amazing things for the world.
Some raise money for women’s cancers. Others provide education, housing and support for developmentally disabled kids and adults. Still others support young athletes, build homes for working families, or create state of the art programs for seniors with dementia.
It’s a hell of a group, and we’re thrilled to be on their teams.
One of our favorites is the amazing Karito Kids.