No question about it, putting the name of someone you care about who suffers from Alzheimer’s disease on a race car is a unique way to celebrate them. But if you love racing, you know that cars are decked out with sponsor logos. So why not take some of that space and use it to raise money, create awareness, and remember a loved one?Read More
5.8 million Americans are victims of Alzheimer’s disease. That translates to about 24 million family members. Maybe more. One of those sufferers is Mimi Frengs, our client’s wife, who was diagnosed with the early onset form at 59.
Her husband Phil Frengs decided to do something about it. He thought maybe he could turn his and others’ love of car racing into something that could change lives.
His idea: for the race at Laguna Seca, California, take those giant sponsor logos off the car and replace them with the names of Alzheimer’s sufferers. At $250 to honor your loved one, it gives exposure to the problem while raising funds for both the care and the cure.
Racing to End Alzheimer’s now has 8,500 Facebook followers. We’ve gotten celebrity support from golf champion Rickie Fowler and CBS’s Jim Nantz. And we’ve raised over $140,000 so far. To add to the success, last year our BMW, covered with names, won the season championship, creating even more buzz.
This year we’re racing an Audi RS3, and the names will be added all season long, not just at Laguna Seca. Corporate co-sponsors are on board with matching funds, and we’re looking to add at least another $150,000 to the Racing to End Alzheimer’s Foundation — 100% of which is distributed to our charity partners.
You can learn more here.
We’ve got the green flag for our purple charity event!
Our client, Legistics, is again spearheading a campaign to raise money for Alzheimer’s research and family support. Last year’s efforts netted $43,500 in donations, which was split between UCLA Cognitive Health Clinic and Nantz National Alzheimer Center.
With the theme “Funding the care. Funding the cure.”, we’re looking to raise $100,000 this time.
The idea is to give auto racing fans an opportunity to honor a loved one who’s been affected by the disease.
Legistics CEO Phil Frengs and his co-sponsors are removing their corporate logos from their blazing fast BMW and replacing them with the names of hundreds of Alzheimer’s victims, turning the car into a visual tribute.
Our campaign, which had a soft launch at the last IMSA race in Mid-Ohio, starts in earnest at Watkins Glen, NY. If you’d like to contribute to help combat this scourge that affects over 5 million families in the U.S. head over to r2endalz.org.
Thanks!
Racing to End Alzheimer’s is barreling along toward the midnight September 3 checkered flag, when contributions have to be in to secure a place on our championship #17 Porsche Cayman. With the help of golfer Rickie Fowler who co-sponsors the car, many members of the UCLA women’s golf team, University of Washington Women’s Golf, and our thousands of supporters on Facebook, we can take a major step toward ending Alzheimer’s disease.
5.5 million Americans are affected by Alzheimer’s. Worldwide, it hits 47 million. Add families to that number and it impacts some 200 million people. That’s a lot of misery, uncertainty, pain and loss. It needs to stop.
Luckily, we’re closing in on a solution. But progress is directly related to funding, and anything we can do to accelerate the end of Alzheimer’s and dementia is worth doing.
So if this moves you to act, please go to r2endalz.org and donate.
If you’d like to honor a loved one in a brand new way, great! When we remove all the corporate logos and replace them with the names of our donors’ grandparents, parents and friends, for $250 you can add someone you care about — or care for.
If you just want to help, even a small donation is welcome. And all the money we raise goes straight to research and family support. Legistics, our wonderful client, is absorbing all the marketing and execution costs for this campaign.
Watch on Fox Sports FS1 when our car, covered in names, competes in the IMSA Continental Tire SportsCar Challenge at Mazda Raceway Laguna Seca on September 23.
Please share this. And check out the ways you can make a difference at r2endalz.org. Thanks!
Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this debilitating disease, as well as to support programs for families who are dealing with it.
The campaign debuted with redesigned graphics for this season installed on the Legistics-sponsored #17 Porsche Cayman. The new livery highlights Racing to End Alzheimer’s and the brand new website at r2endalz.org. Celebrity golfer and co-sponsor Rickie Fowler will be helping to promote the cause.
But the new summer look only lasts until the fall. At Mazda Raceway Laguna Seca on September 23, 2017, the sponsor logos will be stripped from the car and it will be covered in matte black. For $250, donors can honor a loved one affected by Alzheimer’s or other forms of dementia, with their name and hometown emblazoned on the Porsche as it competes in the IMSA Continental Tire SportsCar Challenge.
All elements of the campaign, including the car, were designed by FreeAssociates. Check out the ways you can make a difference at r2endalz.org.
