Benetton’s remarkable new campaign
If it’s true, as Seth Godin says, that you’re either remarkable or invisible, then Benetton may have redefined “remarkable”. Their new UNHATE campaign features world leaders kissing — and I think […]
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News and thinking from FreeAssociates
Bands really should play in unison
The music program at Santa Monica High School (known affectionately as Samohi) is legendary. Last year, their Jazz Band swept the national high school competition at Berklee School of Music […]
Blumark brand identity launched
Dynamic. Different. Distinctive. The new Detroit-based financial advisory group wanted to be perceived as anything but traditional. So they chose a name that would set them apart: Blumark. And they […]
Artificial intelligence on your wall
Have you seen the new Nest Learning Thermostat? Designed by some of the guys who brought us the iPod, it’s a simple, smart and beautiful way to control your environment […]
Quantum levitation: the coolest kind!
This is amazing. Scientists at Tel Aviv University are working with super-cold quantum superconductors locked in a magnetic field. They posted this video on YouTube on Sunday and have well over 2 million hits as I write this.
Breaking new ground in affordable housing
[slideshow] A week ago Wednesday, it poured, and Vista Urbana’s site was a giant mud pit. The groundbreaking ceremony that was supposed to have kicked off the new community’s marketing […]
Could this concept solve the housing crisis?
Design thinking applies to many, many areas of our lives. The creative approach works for all kinds of problems, including economic ones. Stever Robbins (who does the “Get It Done […]
Oooooh, baby! A new catalog for Lambs & Ivy.
This company lives and breathes babies. They’ve spent the last 30+ years crafting everything for the nursery — from bedding to accessories, from lamps to mobiles — and have earned […]
A night of dramatic madness
Who gets to decide if a person is crazy? Do some people just happen to see the world in a different way than we do? What if they’re only a little […]