This company lives and breathes babies. They’ve spent the last 30+ years crafting everything for the nursery — from bedding to accessories, from lamps to mobiles — and have earned a place as one of the most respected brands in their category.

We’ve worked with partners Cathy Ravdin and Barbara Laiken-Adams on special projects almost since they started the company, designing their brand identity, new lines of packaging, advertising and collateral material. We even created a couple of characters for their bedding lines along the way.

Each year, they do a thematic push for the ABC Kids Expo,including an ad campaign, trade booth graphics and a mini-catalog to show off all their latest goodies.

We produced their show ad campaign again this year, and a variant of it for their catalog. Soft and sweet, this charming cover image is designed to appeal to retail buyers and to closely identify the Lambs & Ivy brand with the gentle wonder of a newborn exploring her world.