Colorizing: vision or violation?
What happens to the meaning of an iconic black & white photo when it’s meticulously reinterpreted as a color image? Do we gain insight? Or do we lose the impact […]
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News and thinking from FreeAssociates
Typographic excavations
Michelangelo spoke about releasing his sculptures from the marble. In the case of Brian Dettmer, he’s releasing them from old books. Like a surgeon working carefully with small instruments, he explores […]
Latest cosmetic breakthrough!
How do they do it? The secrets of the supermodels — revealed by director Jesse Rosten. [vimeo http://vimeo.com/34813864]
South Pacific: a new face for an old friend
Designing a poster for a musical that everyone already knows is both fun and a little intimidating. The Rodgers & Hammerstein classic has been interpreted by designers for over half […]
Form follows function — or fancy?
I’m reading the Walter Isaacson bio of Steve Jobs, and it leads me to wonder about the new Kube2 MP3 player from Bluetree Electronics. (And what the heck is going […]
Predicting color for 2012
The venerable Pantone company — the international masters of color-matching — are predicting the hottest new color for 2012: Tangerine Tango. I tend to take these color predictions with a […]
New issue of AbilityFirst Magazine
One of our favorite clients is the incredible AbilityFirst. The work they do with developmentally disabled people and their families changes lives for the better, dramatically, every single day. We just […]
10 New Google Analytics Features
Google will disconnect its old Analytics system next month. If you haven’t gotten the word, it’s time to catch up. Rachael Gerson at Mashable.com put up a post that clearly […]
Designing with a limited palette
When we begin working with a new client — unless we’re doing a complete re-branding — there are often style guidelines in place. And as much fun as it might be […]
Turn any website into an app on your Mac
At FreeAssociates, we manage our projects with Basecamp, a wonderful, simple online system from 37Signals. I’m constantly closing the window — accidentally or through force of habit — then having […]