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The Hype Handbook

If you’re trying to make a difference in the world and nobody’s noticing, maybe what you need are the skills of a Hype Artist. The hustlers, the cult leaders, the promoters all have something to teach us about human psychology and how to connect with people emotionally.

Whether you’re starting a band or a company, whether you want to advance your ideas or your career, understanding hype can be helpful. Even essential. That’s the premise of Michael F. Schein’s “The Hype Handbook”, just published by McGraw Hill.

We talk about the Grateful Dead, the Grand Guignol, hip hop and rebellious project management. We touch on Jim Jones and Andrew Loog Oldham. Join us to find out how you can have more impact on the world, even when you’re working from home.

Episode Notes

Mike’s links:

Stuff we talk about:

You can subscribe on your favorite podcatcher app — Apple Podcasts, Google Podcasts, Overcast, Stitcher, Spotify, Amazon Music, TuneIn and PocketCast — or wherever you normally listen.

And if you like what you hear, please leave us a review. It’ll help other people find us. Thanks!

Music: Happy Theme by maxmakessounds and Atrium Loop by dpren used under standard Creative Commons attribution license: https://creativecommons.org/licenses/by/3.0/

“Inventing” Work from Home at Chiat/Day

Way back before the pandemic, before Zoom, before LinkedIn, the ad agency Chiat/Day (creators of the infamous “1984” spot that introduced the Apple Macintosh) figured working virtually was a viable way to run a company.

Zach Rosenberg was on the task force that declared working from home — or from anywhere for that matter — was the future of advertising, and figured out to how to make it work. In 1993!

Since then, Zach has run entire agencies, and is now a consultant. Find out how Chiat/Day “invented” WFH, and how Zach recommends that you promote your own business despite a pandemic.

In addition, you’ll hear about exploding glass, how networking really works, helping to build a company from millions to billions, and marketing brands in outer space. Yep, for real.

All this and more in Episode 15, plus a little Easter egg for patient listeners!

Episode Notes

Zach’s links:

zachrosenbergconsulting.com
On LinkedIn
On Twitter: @ZachRosenberg
zach@zachrosenbergconsulting.com
Articles by Zach, including…
“Has The Virtual Office Finally Come of Age?”
Metatron Media Partners

Stuff we talk about:

You can subscribe on your favorite podcatcher app — Apple Podcasts, Google Podcasts, Overcast, Stitcher, Spotify, Amazon Music, TuneIn and PocketCast — or wherever you normally listen.

And if you like what you hear, please leave us a review. It’ll help other people find us. Thanks!

Music: Happy Theme by maxmakessounds and Atrium Loop by dpren used under standard Creative Commons attribution license: https://creativecommons.org/licenses/by/3.0/

Can we survive on candy?

If only Seth Godin would stop having important things to say, I’d stop referring to him in my blog, Facebook posts and general conversation.

Today he sums up the disastrous dumbing down we are all experiencing all the time. Fortunately, it’s not that difficult to change, if we just pay attention to it.

The decline of thoughtful media has been discussed for a century. This is not new. What is new: A fundamental shift not just in the profit-seeking gatekeepers, but in the culture as a whole.

…

Clickbait works for a reason. Because people click on it.

The thing about clickbait, though, is that it exists to catch prey, not to inform them. It’s bait, after all.

So? Click this instead.

Rumors of its death are greatly exaggerated

"I am not the editor of a newspaper and shall always try to do right and be good so that God will not make me one." -- newspaperman Mark Twain

You know, newspapers seem to have been “dying” for a long time now.

But imagine you had never heard of a newspaper and somebody told you they’d invented a news medium that:

Was delivered to you automatically every morning
Had a giant, crisp, easy to read display — even for small type and detailed graphics
Was completely portable
Included huge amounts of content
Didn’t require access to the Net or to a power source
Cost just 75 cents a day

Doesn’t that sound like the coolest technology ever? Here’s the latest poll. Check it out.

Fast Fact – Nearly 90% of Americans Read Their Local Newspaper

What else is new?

The Principle of trash talk February 25,2021
Can’t travel? Make art. February 12,2021
The Hype Handbook February 7,2021
David Hockney at Home: A Narrative January 25,2021
Happy New Year! January 1,2021

The Hype Handbook

Episode Notes

Mike’s links:

Stuff we talk about:

“Inventing” Work from Home at Chiat/Day

Episode Notes

Zach’s links:

Stuff we talk about:

Can we survive on candy?

Rumors of its death are greatly exaggerated

What can we help you find?

What else is new?

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