Packaging Archives - FreeAssociates

Everything is alive

Package designers try very hard to have every product “speak” effectively to its consumer. But what if we took that literally? What if you could hold an actual conversation with… [more]

Unsung heroes: Paper engineers

My new 27″ ultra-high-def monitor arrived from Amazon last week. It came in the usual corrugated Amazon box with loose paper stuffed around the edges, cushioning the jewel within. But… [more]

Tom Davie bottles food

I haven’t posted in SO long! I guess blogging (at least for me) seems to come in waves. Maybe this is the start of a swell. In any case, here’s … [more]

A big huzzah for our client Be Green Packaging. They’ll be manufacturing packaging for Google’s Chromebook, the amazing $279 laptop. Be Green’s innovative technology, which allows them to create near-vertical… [more]

Small quantity cost with big quantity impact

In an internet-driven world, the need for printed material isn’t always clear. Sometimes a PDF will do. But sometimes you need that “thunk” factor…the credibility that an actual brochure creates… [more]

380 projects in 90 seconds.

We’ve been helping companies successfully market their ideas, events, products and services for a long time. Beautifully. Creatively. And effectively. But saying that and seeing it are two completely different… [more]

New Be Green Packaging website is live!

Be Green is an innovative manufacturer of tree-free, compostable packaging. If you’re a CSO (Chief Sustainability Officer) that statement will perk you right up, because you’re charged with finding new… [more]

Neurometric soup labels

Campbell’s Soup spent two years doing biometric studies of consumers’ reactions to gauge their physical responses to Campbell’s packaging. They monitored “skin moisture, heart rate, depth and pace of breathing,… [more]

Consumers buy products, not packaging…maybe.

In the slug-fest that is retailing during a recession (coupled with an interest in green packaging) some of our clients are thinking a lot about their brand identity in the… [more]