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News and thinking from FreeAssociates

OK Go(ldberg)

How hard is it to make art? Sometimes it’s really hard. At TED, Adam Sadowsky talks about the 10 Commandments that guided the design and construction of the incredible Rube […]

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Waiting for Superman

I’ve been pretty involved in our son’s high school. Admittedly, not as deeply engaged as some. But enough to be very aware of the disaster we are wreaking on our children by neglecting the funding of education.

This past year has been the worst I’ve seen in a long time. Here in California, we are ranked dead last in the nation in spending per student. And the effects of this indifference are everywhere.

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Embrace Life

A friend sent me this magnificent TV spot this afternoon. What a wonderful, inspiring piece of creative content Daniel Cox, Sarah Alexander and Neal Hopkins created. [youtube=http://www.youtube.com/watch?v=h-8PBx7isoM]

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A note for Mac users

I have been using a little piece of software that is mind-blowingly simple and easy, and because of that, has begun to make a big difference in how I work. […]

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Magazine and annual report twofer

As many  of you know, AbilityFirst is a wonderful non-profit agency serving children and adults with developmental disabilities — autism, Down syndrome, cerebral palsy, and other conditions. They provide education, training, […]

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Neurometric soup labels

Campbell’s Soup spent two years doing biometric studies of consumers’ reactions to gauge their physical responses to Campbell’s packaging. They monitored “skin moisture, heart rate, depth and pace of breathing, […]

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