News and thinking from FreeAssociates

Guitars make great weapons

This puppy is too good to pass up. It combines some of my favorite things — rage, humor, guitars and viral video — to fight back against the corporate impassivity of United Airlines.

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iPhone hearts New York

Some people think the iPhone is a mobile phone. It’s not. It’s a tiny computer. And proof, of course, is the fact that there are now over 35,000 applications on […]

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Secret ingredient: Joy

At SXSW (South by Southwest for those normal folks in the audience) Paul Annet gave a wonderful presentation on delight. His focus was on web design. But his point applies […]

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No-budget design

One of the challenges I love is designing for clients who have virtually no budget.  And no expectations. It’s a chance to be creative quickly, because they can’t afford for […]

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