brands Archives - FreeAssociates

Time to re-engage

We are about to release the sixth calendar we’ve created for Legistics. Instead of the divisions, anger and frustration of 2020, perhaps we can shift our focus to address some… [more]

A small team with big vision

What a great name Paul Small has. Perfect for his new real estate team, too — memorable and tied to his personal brand. Focusing initially on the upscale Westside community… [more]

A new identity emerges from the mist

When Hector Limón and Mariella Avenarius look out their window in San Pedro, they have a dramatic view of Los Angeles Harbor. It’s bustling with activity and bristling with the… [more]

Trust: Earned and Unearned

The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog posts about a year ago, and he raised… [more]

Giant Sealy stretches —and wakes up the industry

For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s largest mattress manufacturer, Tempur Sealy International. It involved a major… [more]

FreeAssociates wins Silver from Graphis Design Annual

Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual is truly an honor. Our re-branding of the COPi Companies… [more]

Rooting for laundry: the most compelling brands around

I know, I know. I can’t seem to shut up about the brilliant podcast 99% Invisible from the very talented Roman Mars and friends. This week’s edition is about, of… [more]

My favorite books on branding (so far)

My friend and leadership group buddy Cheryl asked a bunch of us for our favorite books on branding. I sent her these, and thought I’d post them here for all… [more]

Inspiring leadership starts with Why

Why is it that a company can write glowingly about its specs and features and even its benefits and elicit not much more that a yawn? Why do we meet … [more]