Josh Freeman – Page 28 – FreeAssociates

No-budget design

One of the challenges I love is designing for clients who have virtually no budget. And no expectations. It’s a chance to be creative quickly, because they can’t afford for me to spend a huge amount of time on the project… and I can’t either. It’s a chance to see something come to fruition with a minimum of fuss, and often maximum impact compared to what the client is used to.

One recent project in that vein was the identity and promotional material I created for the Santa Monica High School production of 12 Angry Jurors. The play is an adaptation of Reginald Rose’s classic 12 Angry Men that includes both sexes.

Banking on success

Well, this is exciting! The first little piece of our new campaign for BAI Retail Delivery 2009 is live on line! Want to take a look?

Retail Delivery is the largest conference in the retail banking industry. And this year, you can imagine how on edge that industry is, and how badly they all need to figure out how to get through this economic craziness.

Fortunately, Retail Delivery will strive to be the place where that happens.Read More

Pete Seeger and Friends

I get a lot of photographers’ promotional emails. And I mean a lot. So when one of them breaks through the clutter – and my tendency to glance and delete — it seems worth sharing.

C. Taylor Crothers was lucky enough to shoot Pete Seeger’s 90th birthday celebration at Madison Square Garden. Man, would I have loved to have been there!

Instead, I get to live vicariously through a series of portraits he shot of some 40 of the musicians — a work he calls Clearwater Portraits, Read More

The power of design

Non-designers so often think of design as “decorating”. We designers strive to help them understand otherwise.

A wonderful example of how design can change lives appeared this morning in the L.A. Times. The big story is one about architecture and the challenges of designing for the homeless.

But there’s a smaller article, too.

“I am not the editor of a newspaper and shall always try to do right and be good so that God will not make me one.”
— newspaperman Mark Twain

You know, newspapers seem to have been “dying” for a long time now.

But imagine you had never heard of a newspaper and somebody told you they’d invented a news medium that:

Was delivered to you automatically every morning
Had a giant, crisp, easy to read display — even for small type and detailed graphics
Was completely portable
Included huge amounts of content
Didn’t require access to the Net or to a power source
Cost just 75 cents a day

Doesn’t that sound like the coolest technology ever? Here’s the latest poll. Check it out.

Fast Fact – Nearly 90% of Americans Read Their Local Newspaper.
(Sadly, the link is no longer available. Oh, well…)

Altered Aussie reality

Keith Loutit won’t let people embed his videos in their blogs. I understand, but it’s worth the extra click-through to see this lovely little stop-motion film, Bathtub IV.

It looks like he shot live action as stop-motion, using tilt shift selective focus to make it look like a tiny miniature. It’s the opposite of how you’d shoot a miniature to look real, and a great take on the technique.

“Clementine” by Megan Washington provides the soundtrack.

GTDing back on the horse that threw you

There are few things as stressful as trying to get everything all done before you leave for vacation. Except perhaps coming back from one and trying to catch up with the hundreds of emails and dozens of projects you blissfully managed to forget about while you were away.

Thank God there’s Merlin Mann’s 43 Folders to remind me of a saner way to function.

Tom Cruise has nothing on these people

How close are we to the gesture-driven data of Minority Report, where computers interact so seamlessly with the experiences of our day-to-day lives that they become completely integral to the way one walks around in the developed world? Closer than you think.

If you haven’t yet seen Pattie Maes and Pranav Mystry’s presentation at TED, treat yourself.

Big, hot fast food concept

April Fool’s joke? Apparently not.

Warning sought for burger the size of your head
Josh Kowalczyk, an intern with the West Michigan Whitecaps, in Comstock Park, Mich. poses for a photo March 24, 2009.
The $20 burger will feature a sesame-seed bun made from a pound of dough, five 1/3-pound beef patties, five slices of cheese, nearly a cup of chili and liberal doses of salsa and corn chips. The West Michigan Whitecaps say they have no plans to put a warning label on an enormous new hamburger they’re selling this season – despite a vegan advocacy group’s request to do just that.

Read the full story at MiamiHerald.com

Glass half full

Everybody’s got an opinion.

We’ve hit bottom We haven’t hit bottom. The market’s optimistic. The bankers are panicking. Wall Street has to get bailed out. Main Street must be saved.

I find myself awash in a sea of pontificating experts and I’m totally convinced that nobody knows nothin’.

We are on a bucking horse and the people on the other bucking horses all around us are screaming instructions: “Pull the reins!” “Hold on tighter!” “Relax! Relax!” “Use your spurs!” “Jump off!” “Stay on!” as they try their best to hold on themselves.

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No-budget design

Banking on success

Pete Seeger and Friends

The power of design

Rumors of its death are greatly exaggerated

Altered Aussie reality

GTDing back on the horse that threw you

Tom Cruise has nothing on these people

Big, hot fast food concept

Glass half full

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