We just got the word that the brand new site we created for Outsource Partners International has gone live, and we’re excited to share it with you. OPI is a top finance and accounting outsourcing company, with operations on three continents and an international clientele. Their target audience is primarily CFOs of major corporations.
As part of a comprehensive rebranding program, the site had to strike a balance between the high level of professionalism required when one company is trusting its most sensitive financial data to another — and the warm personal relationships that are necessary for insightful partnerships to develop. We balanced the immediacy of black & white photo journalism with a highly organized clean structural grid. Touches of bright color keep things lively and give users an aid to navigation, helping them stay oriented through a large and complex site. Read More