iMac design evolution
Just a quick visual geek post. What a beautiful set of objects. I think it’s so Interesting to see the “uplift” of the back of the 1998 and 2000 models — never noticed that before, but the 2000 one is much less dumpy in profile.
I also think that the 2002 model with its hemispherical base and adjustable screen is an amazing design. What a brilliant concept.
Every one of these has transformed the industry.





As graphic designers, much of what we do is ephemeral. Once in a while, we create a book or an environmental graphic that sticks around. But more often it’s a brochure, poster, package, ad or piece of stationery that gets tossed pretty quickly.
