apple Archives - FreeAssociates

Start with Why

Almost 2 million people have watched Simon Sinek’s TED talk on leadership called “Start with Why”, including me (several times). If you haven’t seen it yet, do yourself a favor… [more]

Pondering black and white

Why does someone choose a white phone and someone else opts for black? And who the hell chooses a brown phone? I’m sure there are extended studies lurking in the… [more]

iMac design evolution

Just a quick visual geek post. What a beautiful set of objects. I think it’s so Interesting to see the “uplift” of the back of the 1998 and 2000 models… [more]

Where’s Google heading Now and why should we care?

Ed Dale is an Australian internet marketing expert, a prolific emailer and blogger, and a predictor of the direction of All Things Web. He’s just posted an insightful article called:… [more]

Artificial intelligence on your wall

Have you seen the new Nest Learning Thermostat? Designed by some of the guys who brought us the iPod, it’s a simple, smart and beautiful way to control your environment… [more]

Steve

How can I be a designer and not be moved by the death of one of the most brilliant designers of the modern age? No, Steve Jobs wasn’t a graphic… [more]

Steve Jobs introduces the Macintosh in 1984

What a moment to have captured on video. I don’t think it’s an exaggeration to say that this was the single defining event that established our new world of technology.… [more]

40 years of practice makes perfect

No, not me. Apple. Here’s an amazing archive of 40 years of Apple advertising. It took them a while to get it right, but when they did — wow! It’s… [more]