Coping with uncertainty

Kennedy Wilson auctions large numbers of homes on behalf of banks. Sadly, as the economy tanked during the last recession, the number of homes being sold at auction increased. And so did the competition. 

Auctions tend to blare at you. But when you’re selling residences, blaring isn’t always appropriate. Our mutual goal was to keep Kennedy Wilson visible and noticeable, but to give customers a reason to feel more comfortable with them than with the “screaming” auctioneers who approach home sales like carnival barkers. Great deals from those guys? Maybe. But trust? Not so much. And that’s bad for KW’s brand, and for their clients’ brands as well. 

What we did

We gave KW’s auction catalogs a “residential” tone with a more upscale approach, without losing their powerful visual and verbal messaging.

Results

We repositioned Kennedy Wilson as offering more than just a cheap deal — and helped increase customer confidence. Response was positive, and sales improved.

Shipping

FreeAssociates
8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745

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