Coping with uncertainty

Kennedy Wilson auctions large numbers of homes on behalf of banks. Sadly, as the economy tanked during the last recession, the number of homes being sold at auction increased. And so did the competition. 

Auctions tend to blare at you. But when you’re selling residences, blaring isn’t always appropriate. Our mutual goal was to keep Kennedy Wilson visible and noticeable, but to give customers a reason to feel more comfortable with them than with the “screaming” auctioneers who approach home sales like carnival barkers. Great deals from those guys? Maybe. But trust? Not so much. And that’s bad for KW’s brand, and for their clients’ brands as well.