Coping with uncertainty

Kennedy Wilson auctions large numbers of homes on behalf of banks. Sadly, as the economy tanked during the last recession, the number of homes being sold at auction increased. And so did the competition. 

Auctions tend to blare at you. But when you’re selling residences, blaring isn’t always appropriate. Our mutual goal was to keep Kennedy Wilson visible and noticeable, but to give customers a reason to feel more comfortable with them than with the “screaming” auctioneers who approach home sales like carnival barkers. Great deals from those guys? Maybe. But trust? Not so much. And that’s bad for KW’s brand, and for their clients’ brands as well. 

What we did

We gave KW’s auction catalogs a “residential” tone with a more upscale approach, without losing their powerful visual and verbal messaging.


We repositioned Kennedy Wilson as offering more than just a cheap deal — and helped increase customer confidence. Response was positive, and sales improved.


8117 West Manchester Ave.
Suite 417
Playa Del Rey
CA 90293-8745



Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google