A couple of years ago strategic marketing guru, organisational whiz and fellow parent Richard McKinnon asked me to create a brand identity for Bike It! Day. He was working with student activists Charlotte Biren and Jenna Perlman to create more awareness of bike-riding, and to try to make it cool again. It looks like they succeeded admirably.
From a single school, the program has grown to encompass the entire Santa Monica-Malibu Unified School District, with 3,300 participants. And Biren and Perlman received a Commendation from the Office of the President (yes, THAT president), honoring their achievement at a national level.
I’m thrilled our little contribution added some visibillity. But it’s amazing what kids can do when they have a vision and a champion.
(Note to self: Don’t let WordPress add “recommended links” without checking them! Amusingly, “Office of the President” linked to The President of the Philippines before I fixed it manually. Sorry for any confusion, peeps.)