Bike It! Day in Santa Monica
Don’t you just love it when an idea you helped promote builds into something wonderful? Me, too!
A couple of years ago strategic marketing guru, organisational whiz and fellow parent Richard McKinnon asked me to create a brand identity for Bike It! Day. He was working with student activists Charlotte Biren and Jenna Perlman to create more awareness of bike-riding, and to try to make it cool again. It looks like they succeeded admirably.
From a single school, the program has grown to encompass the entire Santa Monica-Malibu Unified School District, with 3,300 participants. And Biren and Perlman received a Commendation from the Office of the President (yes, THAT president), honoring their achievement at a national level.
I’m thrilled our little contribution added some visibillity. But it’s amazing what kids can do when they have a vision and a champion.
Streetsblog Los Angeles » Best Practices: Bike It! Day in Santa Monica.
(Note to self: Don’t let WordPress add “recommended links” without checking them! Amusingly, “Office of the President” linked to The President of the Philippines before I fixed it manually. Sorry for any confusion, peeps.)
Very cool Uncle. Nice image…
This is a fantastic outcome. And, although, I don’t believe this resulted entirely from Santa Monica’s Bike it! Day, I have noticed a lot more bike-riders around Los Angeles in the last year.
Josh, your fantastically cool Bike It! and Walk It! logos for our stickers definitely increased the students interest in participating. They are definitely one of favorite accessories on Bike it Day. Thanks for your contribution, which has really helped this movement for safe and healthy ways to get to school to grow!
Thanks, Alison. I’m so glad it had some impact. It’s a great program!