A nice quote from Paul Annet’s enlightening talk at SXSW: “Oooh, That’s Clever!”

At SXSW (South by Southwest for those normal folks in the audience) Paul Annet gave a wonderful presentation on delight. His focus was on web design. But his point applies to virtually every area of product –and even service — design.

Our job as marketers is generally to convey information and motivate action. But a truly important part of what we do — and the part that makes so much of the rest work — is to create delight, excitement and joy for our audience. Read More