identity Archives - FreeAssociates

Kid’s-eye view of brands

What a lovely idea. Show a 5-year-old a series of logos and see what she thinks about them. Ohio-based designer Adam Ladd video’d his daughter as she gave her impressions… [more]

Bands really should play in unison

The music program at Santa Monica High School (known affectionately as Samohi) is legendary. Last year, their Jazz Band swept the national high school competition at Berklee School of Music… [more]

Blumark brand identity launched

Dynamic. Different. Distinctive. The new Detroit-based financial advisory group wanted to be perceived as anything but traditional. So they chose a name that would set them apart: Blumark. And they… [more]

Negativity: not always a bad thing

I recently discovered a nice post on Irish designer David Airey’s blog, Logo Design Love. It’s a collection of 35 logos that make effective use of negative space. For you… [more]

Kid’s-eye view of brands

Bands really should play in unison

Blumark brand identity launched

Negativity: not always a bad thing

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