This is astonishing — a beautifully, calmly, rationally presented video that shows the power of elegant design and clear writing to communicate a complex idea. (And what an idea.)
Josh Freeman
Creative director and founder of FreeAssociates, a brand strategy and design firm based in Los Angeles.
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What else is new?
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…so what else is new?
If you’re a student of politics or economics, probably not much. But seeing this video is a visceral experience, not just an intellectual one. Making information “gettable” is a valuable aspect of design. And if that helps move the needle on awareness among the general public, maybe that will be reflected in elections. Which will drive policy. Which will create change.
“maybe that will be reflected in elections.”